eBangor

Replicating, validating, and reducing the length of the consumer perceived value scale

Walsh, G. and Shiu, E. and Hassan, L.M. (2013) Replicating, validating, and reducing the length of the consumer perceived value scale. Journal of Business Research, 67 ((3)). DOI: 10.1016/j.jbusres.2013.05.012

Full-text not available from this repository..

Abstract

This research reports an assessment of Sweeney and Soutar's (2001) consumer perceived value (PERVAL) scale. The PERVAL scale contains four dimensions: quality, emotional, price, and social values. The present study develops and evaluates two short forms of the original 19-item PERVAL scale based on Sweeney and Soutar's (2001) original data and three other studies in two different countries. In comparison with the full scale, the short 12-item and 8-item forms have equally good dimensional properties and equivalent predictive validity. The discussion includes implications, both for research and for retail managers.

Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 16:42
Last Modified: 23 Sep 2015 03:06
ISSN: 0148-2963
URI: http://e.bangor.ac.uk/id/eprint/833
Identification Number: DOI: 10.1016/j.jbusres.2013.05.012
Publisher: Elsevier
Administer Item Administer Item

eBangor is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.