A Practitioner-Led Strategic Place Brand-Management Model

Hanna, S. and Rowley, J. (2013) A Practitioner-Led Strategic Place Brand-Management Model. Journal of Marketing Management, 29 (15-16). pp. 1782-1815. DOI: 10.1080/0267257X.2013.800901

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Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 16:42
Last Modified: 24 Sep 2015 02:15
ISSN: 0267-257X
URI: http://e.bangor.ac.uk/id/eprint/808
Identification Number: DOI: 10.1080/0267257X.2013.800901
Publisher: Taylor & Francis
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