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Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience

Hanna, S. and Rowley, J. (2013) Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience. Town Planning Review, 84 (4). pp. 495-515. DOI: 10.3828/tpr.2013.25

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Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 16:42
Last Modified: 24 Sep 2015 02:15
ISSN: 0041-0020
URI: http://e.bangor.ac.uk/id/eprint/802
Identification Number: DOI: 10.3828/tpr.2013.25
Publisher: Liverpool University Press
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