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Anthropomorphisation of software agents as a persuasive tool

Headleand, C.J. and Ap Cenydd, L. and Priday, L. and Ritsos, P.D. and Roberts, J.C. and Teahan, W.J. (2015) Anthropomorphisation of software agents as a persuasive tool. In: Workshop on Understanding Persuasion: HCI as a Medium for Persuasion, British HCI 2015.

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Abstract

In this position paper, we make an argument for the anthropomorphism of software agents as a persuasive tool. We begin by discussing some of the relevant applications, before providing a brief introduction to the CASA theory of social interaction with computers. We conclude by describing a selection of the evidence for anthropomorphism, and an argument for further research into this area

Item Type: Conference or Workshop Item (UNSPECIFIED)
Subjects: Research Publications
Departments: College of Physical and Applied Sciences > School of Computer Science
College of Health and Behavioural Sciences > School of Psychology
Date Deposited: 02 Apr 2016 03:13
Last Modified: 02 Apr 2016 03:13
URI: http://e.bangor.ac.uk/id/eprint/6431
Identification Number: DOI: http://research.shadowraider.com/xmlui/handle/1471/13
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