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Brand architecture in place branding

Hanna, S. and Rowley, J. (2013) Brand architecture in place branding. In: 3rd International Place Branding and 2nd Institute of Place Management Conference, The Business School, Manchester Metropolitan University, Manchester.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 24 Sep 2015 02:15
Last Modified: 24 Sep 2015 02:15
URI: http://e.bangor.ac.uk/id/eprint/5408
Publisher: Emerald Group Publishing
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