Rethinking Strategic Place Branding in the Digital Age

Hanna, S. and Rowley, J. (2014) Rethinking Strategic Place Branding in the Digital Age. In: Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, pp. 85-100. ISBN 9783319124230

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Item Type: Book Section
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 24 Sep 2015 02:15
Last Modified: 24 Sep 2015 02:15
ISBN: 9783319124230
URI: http://e.bangor.ac.uk/id/eprint/5404
Publisher: Springer
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