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Cross-cultural and cross-national consumer research: psychology, behavior and beyond

Michaelidou, N. and Reynolds, N. and Greenacre, L. and Hassan, L.M. (2015) Cross-cultural and cross-national consumer research: psychology, behavior and beyond. International Marketing Review, 32 (3/4). pp. 242-244. DOI: 10.1108/IMR-03-2015-0092

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Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 12 Aug 2015 02:28
Last Modified: 23 Sep 2015 02:47
URI: http://e.bangor.ac.uk/id/eprint/5134
Identification Number: DOI: 10.1108/IMR-03-2015-0092
Publisher: Emerald Group Publishing
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