The moderating role of national cultural values in smoking cessation

Hassan, L.M. and Shiu, E. (2015) The moderating role of national cultural values in smoking cessation. Journal of Business Research, 68 (10). 2173–2180. DOI: 10.1016/j.jbusres.2015.03.017

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Psychological ownership is an under researched concept in marketing and compulsive consumption. Research in marketing treats psychological ownership as a uni-dimensional construct yet the concept of psychological ownership is more complex. This research draws on the psychological ownership dimensions of self-efficacy and self-accountability to examine how these dimensions jointly explain smokers' quit intentions. A separate contribution lies in understanding the role of culture in smoking cessation. The authors use data across 25 European countries to examine the moderating influence of cultural value dimensions (autonomy/embeddedness, egalitarianism/hierarchy, harmony/mastery) on the relationship between the psychological ownership dimensions and quit intentions. Findings from this research show that psychological ownership plays a more important role in facilitating smoking cessation for smokers in autonomy, egalitarian, and harmony cultures. Given that culture explains cross-country variation in the psychological process of smoking cessation, national policy makers need to take culture into account when devising tobacco control policies.

Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 15 May 2015 02:27
Last Modified: 20 Sep 2016 02:15
ISSN: 0148-2963
URI: http://e.bangor.ac.uk/id/eprint/4547
Identification Number: DOI: 10.1016/j.jbusres.2015.03.017
Publisher: Elsevier
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