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Effects of motives on reactions to safe sun messages

Aspden, T. and Ingledew, D.K. and Parkinson, J.A.. (2014) Effects of motives on reactions to safe sun messages. Psychology Health & Medicine, 20 (3). pp. 274-286. DOI: 10.1080/13548506.2014.936882

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Abstract

We investigated whether appearance motive for sun exposure, which strongly predicts exposure behaviour, would predict reactions to safe sun messages. In a survey with an embedded experiment, 245 individuals completed measures of motives, read a safe sun message framed by incentive (appearance/health), tone (directive/nondirective) and valence (gain/loss), then completed measures of reactions. For participants high in appearance motive, an appearance-nondirective message was most persuasive. Regardless of individual's appearance motive, appearance messages produced lower reactance if phrased using nondirective language. To maximise persuasion and minimise reactance in individuals most motivated to sun expose, safe sun messages should focus on appearance using nondirective language.

Item Type: Article
Subjects: Research Publications
Departments: College of Health and Behavioural Sciences > School of Psychology
Date Deposited: 28 Feb 2015 03:40
Last Modified: 23 Sep 2015 02:56
ISSN: 1354-8506
URI: http://e.bangor.ac.uk/id/eprint/3592
Identification Number: DOI: 10.1080/13548506.2014.936882
Publisher: Taylor & Francis
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