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Segmentation in social marketing: insights from the European Union's multi-country, antismoking campaign.

Walsh, G. and Hassan, L.M. and Shiu, E. and Andrews, J.C. and Hastings, G. (2010) Segmentation in social marketing: insights from the European Union's multi-country, antismoking campaign. European Journal of Marketing, 44 ((7/8)). pp. 1140-1164. DOI: 10.1108/03090561011047562

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Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 17:27
Last Modified: 23 Sep 2015 03:35
ISSN: 0309-0566
URI: http://e.bangor.ac.uk/id/eprint/3089
Identification Number: DOI: 10.1108/03090561011047562
Publisher: Unknown
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