eBangor

Why do people read reviews posted on consumer-opinion portals?

Burton, J. and Khammash, M. (2010) Why do people read reviews posted on consumer-opinion portals? Journal of Marketing Management, 26 ((3-4)). pp. 230-255. DOI: 10.1080/02672570903566268

Full text not available from this repository.
Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 17:21
Last Modified: 23 Sep 2015 03:32
ISSN: 0267-257X
URI: http://e.bangor.ac.uk/id/eprint/2797
Identification Number: DOI: 10.1080/02672570903566268
Publisher: Unknown
Administer Item Administer Item

eBangor is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.