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Exploring marketing and relationships in software SMEs: A mixed methods approach

Parry, S. and Kupiec-Teahan, B. and Rowley, J. (2011) Exploring marketing and relationships in software SMEs: A mixed methods approach. Management Research Review, 35 ((1)). 52 - 68. DOI: 10.1108/01409171211190805

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Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 17:10
Last Modified: 23 Sep 2015 03:26
ISSN: 2040-8269
URI: http://e.bangor.ac.uk/id/eprint/2250
Identification Number: DOI: 10.1108/01409171211190805
Publisher: Unknown
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