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Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.

Qureshi, I.Z. and Khammash, M. and Nikolopoulos, K. (2011) Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions. In: ICAART 2011, 28-30 January 2011, Rome, Italy..

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 17:09
Last Modified: 23 Sep 2015 03:25
URI: http://e.bangor.ac.uk/id/eprint/2189
Identification Number: DOI: doi:
Publisher: Unknown
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