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Towards a strategic place brand-management model

Hanna, S. and Rowley, J. (2011) Towards a strategic place brand-management model. Journal of Marketing Management, 27 (5-6). pp. 458-476. DOI: 10.1080/02672571003683797

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Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 17:05
Last Modified: 24 Sep 2015 02:15
ISSN: 0267-257X
URI: http://e.bangor.ac.uk/id/eprint/2006
Identification Number: DOI: 10.1080/02672571003683797
Publisher: Taylor & Francis
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