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How effective are rewards programs in promoting payment card usage? Empirical evidence

Carbo-Valverde, S. and Liñares-Zegarra, J.M. (2011) How effective are rewards programs in promoting payment card usage? Empirical evidence. Journal of Banking & Finance, 35 ((12)). pp. 3275-3291. DOI: 10.1016/j.jbankfin.2011.05.008

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Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 16:59
Last Modified: 23 Sep 2015 03:18
ISSN: 0378-4266
URI: http://e.bangor.ac.uk/id/eprint/1668
Identification Number: DOI: 10.1016/j.jbankfin.2011.05.008
Publisher: Unknown
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