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Marketing for survival: a comparative case study of SME software firms

Parry, S. and Jones, R. and Rowley, J. and Kupiec-Teahan, B. (2012) Marketing for survival: a comparative case study of SME software firms. Journal of Small Business and Enterprise Development, 19 ((4)). pp. 712-728. DOI: 10.1108/14626001211277488

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Item Type: Article
Subjects: Research Publications
Departments: College of Business, Law, Education and Social Sciences > Bangor Business School
Date Deposited: 09 Dec 2014 16:57
Last Modified: 23 Sep 2015 03:16
ISSN: 1462-6004
URI: http://e.bangor.ac.uk/id/eprint/1593
Identification Number: DOI: 10.1108/14626001211277488
Publisher: Emerald Group Publishing
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